Insights, frameworks, field notes, fun, and failed experiments.

A curated collection from the intersection of human behaviour, artificial intelligence, creative education, and brand transformation.

🏅 Featured content

🗯️ Beyond the hype: An executive’s playbook for AI in marketing & communications →

Traditional agencies are struggling to adapt. This guide outlines how to leverage AI not just for efficiency, but for superior creative strategy, and details how to build the internal capabilities to lead your market.

See the playbook →

🦹‍♀️ From insight to impact: A marketer’s guide to driving results with behavioral science →

Stop guessing what your customers want. This guide, rooted in practical consumer psychology, provides actionable techniques to influence brand perception and drive measurable growth.

See the guide →

🧞‍♀️ The creatively adaptive workforce: A framework for upskilling your team in the AI era→

Your team’s talent is your greatest asset. This framework outlines the essential creative and strategic skills needed today, forming the basis for our custom workshops designed to give your organization a competitive edge.

See the framework →

🤘 Case study: How our ‘devil’s advocate AI bot’ de-risked a major product launch →

We built a custom AI to systematically destroy our client’s strategy. Here’s what we learned, and why breaking things first is the key to building things that last.

Coming soon →

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🐣 Latest posts

Rory Sutherland’s book recommendations and media picks: A personal challenge

I’ve spent the last few months mainlining Rory Sutherland. Who am I kidding, he’s responsible for my interest in behavioural science in… More →
Beyond the hype: An executive’s playbook for AI in marketing & communications

TL;DR → Frustrated that AI hasn’t revolutionized your creative team? The problem isn’t the AI—it’s your team’s behavior. Instead of just teaching… More →
From insight to impact: A marketer’s guide to driving results with behavioral science

TL;DR → Most marketing underperforms because it treats people as logic machines. Treat them as humans—predictably irrational and beautifully social—and your work… More →
The creatively adaptive workforce: A framework for upskilling your team in the AI era

TL;DR: Skills only stick when environments, incentives, and systems make the “right” behaviour the easy default. Pair behavioural design (habits, rituals, norms)… More →
Advertising & AI: Awarded Intelligence

Note: I originally wrote about this on my old website in February 2019, more than six years before Aizle was started. I followed… More →