Senior strategist at the pitch, junior at the work. Three months and €40,000 later — a beautiful PDF nobody can explain. When the market shifts, the positioning doesn’t shift with it.

I’ve watched startups spend €50,000 on brand strategy from an agency → and twelve months later, nobody can explain why they chose that direction. The positioning is dead. The money is gone.

This sprint exists to make both impossible.

THE PROBLEM

Your brand was built in the gaps between everything else.

The logo came from a friend. The positioning was whatever sounded right at 2am. The tone of voice is “whatever the founder writes in Slack.”

It’s not terrible. It’s just generic. And generic is forgettable.

THE ALTERNATIVE

Three weeks. Everything transfers.

I work directly with your founding team — alongside you, not above you. Every decision gets explained in real time: the behavioural insight, the angle, how you’d test it.

You leave with four things:

  1. Positioning → built on how your audience actually makes decisions.
  2. AI creative infrastructure → custom prompts, tone agents, content tools. Your team of three produces like a team of ten.
  3. Communication strategy → gets you punching above your weight.
  4. The methodology → Problem/Insight/Solution, every tool configured and documented. So when an investor asks “why this direction?” you say “here’s why, and here’s how we’d evolve it.”

INVESTMENT

€10,000–€15,000.

Three weeks. Everything included. Everything transfers.