Fractional Creative Direction. Senior leadership without the full-time overhead.

THE PITCH

Get the creative leader you (sometimes) need.

Adam serves as your retained creative leader: reviewing briefs, directing creative work, coaching the team, making the hard calls. One to two days a week. Consistent presence without the full-time cost.

Your team learns the standard by working alongside it. They watch how a senior creative director evaluates work, rewrites a brief, pushes an idea further, uses AI to pressure-test a concept. Over months, that becomes internalised capability → learning by osmosis, backed by intentional coaching.

Every six months, a formal checkpoint: has the team reached the point where they can operate independently? If yes, the engagement shifts or ends. The goal is always your team’s independence. That’s non-negotiable → even when the retainer is nice.

YOUR NEED

This is for you if…

• You need senior creative oversight but can’t justify a full-time creative director
• You want a consistent quality standard across all creative output
• You’re building in-house creative capability and need experienced leadership to shape it
• You’ve completed an embedded programme and want to sustain the standard during the transition to independence