The work. Three chapters.

Twenty years of making campaigns. Twenty years of education. And an ongoing series of experiments at the intersection of AI and communication.

PART 1: STRATEGY PROJECTS

Aizle insights

The Phrase Lola&Lykke Banned the Week Before Launch

The most ubiquitous phrase in the parenting industry is the single biggest trust-destroyer in the category. We found out the week before Lola&Lykke launched in Sweden → and rebuilt the strategy around what the research actually said.

Read the Investigation →

PART 2: CREATIVE PROJECTS

Aizle daze

Logcast & the Case for Social Stockholm Syndrome

A 1973 Stockholm bank heist and the phone in your pocket have more in common than either should be comfortable with. We turned Logcast’s argument into a short film that lowers its voice and dares you to lean in.

Read the case →

PART 3: EDUCATIONAL PROJECTS

PART 4: AI FUN PROJECTS

THE CHAT

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