Insights, frameworks, field notes, fun, and failed experiments.
A curated collection from the intersection of human behaviour, artificial intelligence, creative education, and brand transformation.
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Brands aren’t saving the world. They’re selling it
What if I told you the most powerful force for social change isn’t governments or NGOs, but companies hawking overpriced sneakers? Modern… More →
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It’s 1995. Again.
TL;DR: The current AI boom feels exactly like the early internet in 1995—a ton of nauseating hype and bullshit hiding a genuine… More →
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The ensemble era: Why great creative work now has a cast list
In 2019, I asked a simple question (here’s the original blog post). Imagine it’s a decade from now, you’re at Cannes, and… More →
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Rory Sutherland’s book recommendations and media picks: A personal challenge
I’ve spent the last few months mainlining Rory Sutherland. Who am I kidding, he’s responsible for my interest in behavioural science in… More →
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Beyond the hype: An executive’s playbook for AI in marketing & communications
TL;DR → Frustrated that AI hasn’t revolutionized your creative team? The problem isn’t the AI—it’s your team’s behavior. Instead of just teaching… More →
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From insight to impact: A marketer’s guide to driving results with behavioral science
TL;DR → Most marketing underperforms because it treats people as logic machines. Treat them as humans—predictably irrational and beautifully social—and your work… More →
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The creatively adaptive workforce: A framework for upskilling your team in the AI era
TL;DR: Skills only stick when environments, incentives, and systems make the “right” behaviour the easy default. Pair behavioural design (habits, rituals, norms)… More →
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Advertising & AI: Awarded Intelligence
Note: I originally wrote about this on my old website in February 2019, more than six years before Aizle was started. I followed… More →