Training that sticks.

WHY MOST TRAINING FAILS

Most training fails for a reason nobody wants to name. The training happens in a room. The work happens in a different room.

By the time the team goes back to the work, the training has decayed by a third.

By Friday it’s gone. You bought an expensive event, not a capability.

This is not the trainer’s fault. It’s the format’s fault.

WHAT ACTUALLY STICKS

The only training I’ve ever seen stick is training that happens inside the real work.

Same room. Same week. Same brief. The team learns by shipping something the business actually needs, with a senior person beside them while they ship it.

Not an event. Not a workshop followed by homework. A week of real work with the learning happening simultaneously — in the feedback, in the process, in the choices the team makes while the senior person watches and intervenes.

The brief taught them. Not the lecture. Not the framework. The work itself.

ONE ENGAGEMENT

The work and the team, at the same time.

This is what every Aizle engagement is built to do. Not training separately from work. Not work separately from training. One brief. One engagement. Two outputs: the work delivered to a senior standard, and the team sharper for having done it alongside someone who’s done it thousands of times.

That’s not a quirk of how I happen to work. It’s the whole product.

WHERE TO START

Four routes, depending on what the training request is really asking for.

Start with a day.

If you want the fastest way to see whether this works, the Diagnostic → is a one-day engagement where your team does real work on a real brief and the methodology runs alongside them in real time. By the end of the day you have a report on what’s blocking their output — and your team has the first lived experience of training-through-work.

Solve one specific thing.

If the training request is really a training request wearing a specific-problem mask — the briefs are weak, the feedback is unclear, the AI workflow is scattered — the right answer is a Sprint →. Two to four weeks, one named outcome, your team walks alongside me through every step.

Go deep.

If what you actually need is months of real work with capability transfer woven into every session, the Embedded Programme → is the deepest expression of the methodology. Three months minimum. Monthly checkpoints. Team independence as the exit metric.

Start the brand.

If you’re a founder and the training request is really “we need to build a brand and the team has to own it afterwards,” the Startup Brand Sprint → builds positioning, AI infrastructure, and communication strategy in three weeks — every decision explained, every tool yours to keep.

Pricing and full scope on each service’s own page.

BEFORE YOU BUY TRAINING

Three questions to ask any training provider.

Start with a day.

You might not be ready to buy from me. Fine. But whoever you buy training from → internally or externally → three questions will tell you whether the training will stick or evaporate by Friday.

1. “Where does the work happen?” If the answer is “in a separate room from where the team does their actual work,” the training will decay by a third in the first week. Look for a provider whose training is embedded inside the team’s real workflow → a live brief, not a simulated one.
2. “What does the team ship by the end?” If the answer is “a summary document” or “a set of learnings,” you bought an event. If the answer is “the actual deliverable the business needed anyway → and a team that can now produce the next one without us,” you bought capability.
3. “How do we measure whether it worked?” If the answer is survey scores or attendance sheets, the provider has no mechanism to know. If the answer is “can the team independently produce the output you just taught them to produce, within a defined time window” → the provider is serious.

These questions are free. Ask them of me. Ask them of my competitors. Ask them of anyone. If you buy training from someone who can’t answer all three, you’ll see me on the other side of the decay curve.

THE DEAL

One person. No handoff.

If something takes me out of an engagement for more than two weeks, the retainer pauses and a handover protocol kicks in → documented at kickoff, agreed in the contract, not invented on the day.