Twenty-three years. Three continents. Two crafts simultaneously.

THE SHORT VERSION

For the next nine years → through Havas, CHE Proximity, and Wunderman, running creative teams for Ford, Microsoft, Levi’s, P&G, and Formula 1 → I taught at Monash and Swinburne Universities simultaneously.

Then McCann in Paris, building campaigns for Nestlé and L’Oréal across 15+ markets → while lecturing at ISCOM Paris.

Then in Sweden at Berghs school of Communication as Creative Director and Program Director.

The teaching was never the second career. It was always running in parallel. Same week. Same brain. Same methodology.

WHAT I NOTICED

Berghs gave me the scale to understand the mechanism.

In 2019, I became Creative Director at Berghs School of Communication. Hundreds of students. Dozens of live briefs. Enough repetition to finally understand why simultaneous delivery-and-education produces permanent change → not just that it does.

The brief that produces a sharp positioning statement ALSO teaches the team how to write briefs. The feedback session that improves the campaign ALSO rewires how the team evaluates quality. The work IS the education. Same room. Same Tuesday.

In 2024, I co-developed the LIONS Creative MBA at Cannes Lions. In 2026, I launched Aizle → built on the principle I’d been practising since I walked into Monash as a fourth-year student who happened to be lecturing.

THE HUMAN VERSION

The love refugee story

I’m Australian. I live in Stockholm because I moved to Paris for McCann and then to Sweden for a person. “Love refugee” is the shorthand and it stuck.

I have a toddler at home. I was a professional volleyball coach → at The American University of Paris while at McCann. Apparently I can’t be in any room without trying to make the team better.

I’ve spent my entire career in places where I don’t quite fit the mould. A creative director who was always teaching. An educator who was always making. That in-between space turns out to be the most useful thing I bring.