One methodology. Many shapes.
The shape of the engagement depends on what you need. The underlying method doesn’t.
THE METHODOLOGY
Diagnose. Build. Transfer.
Diagnose. I figure out your real need → not just what the brief says, but what’s underneath. Watching the team work under real conditions usually tells me more than the brief does.
Build. I work alongside your team on real projects → your briefs, your market → using behavioural science and AI to make the process more rigorous.
Transfer. The goal from day one is your team’s independence. Frameworks, feedback vocabulary, creative confidence → built to stay after I leave.
Every engagement runs through the same three moves in the same order. The depth and duration change. The method doesn’t.
WHY IT WORKS THIS WAY
Projects that teach. Education that ships.
I don’t deliver work and leave. I don’t deliver training that forgets to ship. Every engagement is designed to produce both the work and the team that can produce the next one. If that doesn’t happen, I’ve failed at the most important part of the job.
YOUR OPTIONS
The shapes.
The Diagnostic Workshop
One or two days. A structured assessment where you discover what’s blocking performance, and your team experiences the methodology first-hand. Most teams start here.
Training That Sticks
Training sticks when it happens inside the real work. Your team learns by making something the business actually needs, with a senior person beside them while they build it and learn from it.
Startup Brand Sprint
Three weeks. Positioning, AI creative infrastructure, and communication strategy built in parallel with the founding team.
The Sprint
Two to four weeks. A focused project to solve a specific problem: brand positioning, brief-writing, AI integration, creative audit. You get a deliverable and the method behind it.
The Embedded Programme
Three months minimum. Deep transformation alongside your team, working on your actual problems, your actual briefs, your actual market. The most comprehensive capability transfer I offer.
Explore the Embedded Programme →
Fractional Creative Direction
Ongoing. Senior creative oversight for teams that need the voice but not the overhead. Designed to end when the team can maintain the standard alone.
The Lab
Invitation only. Strategic pre-mortems and red-teaming. For teams ready for uncomfortable truths about a decision already on the table.
NEED HELP?
Not sure where to start?
That’s what the discovery call is for.