Creativity
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We asked 120 creatives at Cannes Lions what kills their best work. It wasn’t the client.
At Cannes, we asked 120 senior creatives what kills their best work. Their answers pointed past clients, committees and bad taste — toward fear, responsibility and the missing discipline of reframing. More →
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I shipped real software to 40% of the web. I can barely code.
I can barely code. Last week I put a working piece of software live on WordPress.org → the directory behind roughly 40% of the web → by describing what I wanted, out loud, to a machine. No computer science degree. No dev team. No six-figure build. I talked, it typed, I made the calls →… More →
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Aizle Dots
Aizle Dots is open source under the GPL. Grab it from GitHub, fork it, pull it apart, bolt it onto something else, ship it across a hundred client sites, and never speak to me again. No catch, no upsell, no “pro” version dangling the good bit behind a paywall. Call it a small thank-you to… More →
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The committee changed its name
Everyone arriving at Cannes this year is carrying the same villain in their slides: AI hype. The whole industry has lined up to demand proof, kill the vanity metric, measure what matters. The trade headline of the season writes itself → “the AI hype era is over; proof is the new flex.” Good instinct. Also the… More →
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Rory Sutherland’s rolling list of TV shows
Most TV show recommendations are a bit meh. These ones jump out. There’s something genuinely entertaining about Rory dissecting a reality show or a drama for its behavioural science content → like having the world’s most overqualified viewing companion explain what’s really happening underneath the plot. To be quite honest, it’s very hard to picture… More →
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Rory Sutherland’s rolling list of theories & mental models
300+ theories and mental models. If you ever wanted proof that Rory Sutherland’s brain operates on a different bandwidth from the rest of us, this is it. Loss aversion sits next to thermodynamics sits next to evolutionary signalling theory → and somehow it all connects when he talks about it. What are you waiting for?… More →
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Rory Sutherland’s rolling list of people & thinkers
This is one of my favourite things I’ve put together from Rory’s work. 450+ people → economists, psychologists, philosophers, entrepreneurs, random historical figures you’ve never heard of → all pulled from 200 videos. It’s incredible rabbit-hole material. Here’s what I’ve noticed: the names I already knew taught me the least. It’s the people I’d never… More →
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Rory Sutherland’s rolling list of movies & films
It’s genuinely strange to picture Rory Sutherland on his sofa watching telly. The man seems like he should be permanently at a lectern or holding court in a pub. But here we are → 25+ films he’s referenced across his talks, each one pulled apart for insights about psychology and irrational behaviour. I don’t always… More →
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Rory Sutherland’s rolling list of experiments & case studies
This is the section that made me fall in love with behavioural science in the first place. Not the theories → the experiments. Real humans, real choices, real proof that we are gloriously, predictably irrational. After years of teaching this stuff, I can tell you: students’ eyes light up when you show them an experiment.… More →
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Rory Sutherland’s rolling list of referenced brands & companies
Twenty-plus years in advertising has given me one clear habit: I’m always looking for case studies from outside my category. The best ideas rarely come from studying your direct competitors → they come from seeing what someone in a completely different industry did with a completely different problem, and going “huh, that could work.” This… More →