Insights, frameworks, field notes, fun, and failed experiments.

A curated collection from the intersection of human behaviour, artificial intelligence, creative education, and brand transformation.

🏅 Featured content

🗯️ Beyond the hype: An executive’s playbook for AI in marketing & communications →

Traditional agencies are struggling to adapt. This guide outlines how to leverage AI not just for efficiency, but for superior creative strategy, and details how to build the internal capabilities to lead your market.

See the playbook →

🦹‍♀️ From insight to impact: A marketer’s guide to driving results with behavioral science →

Stop guessing what your customers want. This guide, rooted in practical consumer psychology, provides actionable techniques to influence brand perception and drive measurable growth.

See the guide →

🧞‍♀️ The creatively adaptive workforce: A framework for upskilling your team in the AI era→

Your team’s talent is your greatest asset. This framework outlines the essential creative and strategic skills needed today, forming the basis for our custom workshops designed to give your organization a competitive edge.

See the framework →

🤘 Case study: How our ‘devil’s advocate AI bot’ de-risked a major product launch →

We built a custom AI to systematically destroy our client’s strategy. Here’s what we learned, and why breaking things first is the key to building things that last.

Coming soon →

🥷 Explore by topic

✨ Artificial
Intelligence →

Explore how AI is transforming creative workflows, business strategy, and operational efficiency. And that’s just the start.

View AI Insights →

🔮 Behavioral
Science →

Understand the cognitive biases and psychological principles that drive human decision-making. In you, and in your audience.

View BeSci Insights →

🦄 Creative
Education →

Learn about the new models of teaching and skill development required for the modern workforce. From ideas to execution.

View Education Insights →

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