Insights, field notes, and the occasional uncomfortable truth.

Written by Adam. Sometimes improved by AI. Always grounded in behavioral science, direct observation, and twenty-plus years of watching smart people in broken systems produce forgettable work → and figuring out why.

The creatively adaptive workforce: A framework for upskilling your team in the AI era

TL;DR: Skills only stick when environments, incentives, and systems make the “right” behaviour the easy default. Pair behavioural design (habits, rituals, norms)… More →
Advertising & AI: Awarded Intelligence

Note: I originally wrote about this on my old website in February 2019, more than six years before Aizle was started. I followed… More →