Motives
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Why Brave Work Dies
Good ideas rarely die of bad luck. They die of good intentions. Strong creative work is rarely rejected outright. It is made smaller. Gradually, in ordinary meetings, by people who are being careful and responsible → and who are frequently, inconveniently, partly right. Nobody decides to do it. Everybody contributes to it. And almost no… More →
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Rory Sutherland’s rolling list of people & thinkers
This is one of my favourite things I’ve put together from Rory’s work. 450+ people → economists, psychologists, philosophers, entrepreneurs, random historical figures you’ve never heard of → all pulled from 200 videos. It’s incredible rabbit-hole material. Here’s what I’ve noticed: the names I already knew taught me the least. It’s the people I’d never… More →
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Rory Sutherland’s rolling list of referenced brands & companies
Twenty-plus years in advertising has given me one clear habit: I’m always looking for case studies from outside my category. The best ideas rarely come from studying your direct competitors → they come from seeing what someone in a completely different industry did with a completely different problem, and going “huh, that could work.” This… More →
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Rory Sutherland’s rolling list of academic papers & articles
Right. This is the section where Rory’s brain goes properly academic, and I’ll be honest → some of it is dry enough to use as kindling. But fascinating kindling. The kind of stuff where if a spark catches, you’ll feel the warm glow of new ideas. My genuine advice: throw any of these into an… More →
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Brands aren’t saving the world. They’re selling it
What if I told you the most powerful force for social change isn’t governments or NGOs, but companies hawking overpriced sneakers? Modern brands have become identity drug dealers. They’re not selling products; they’re selling psychological upgrades. Tesla didn’t revolutionize transportation by lecturing about carbon emissions—they made electric cars faster and sexier than gas guzzlers. Suddenly, saving… More →
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It’s 1995. Again.
TL;DR: The current AI boom feels exactly like the early internet in 1995—a ton of nauseating hype and bullshit hiding a genuine revolution. I’ve seen this movie before. Skepticism is healthy, but dismissal is a mistake. AI isn’t a replacement; it’s the most powerful creative tool we’ve had in 20 years. That’s why I started… More →