Cannes
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We asked 120 creatives at Cannes Lions what kills their best work. It wasn’t the client.
At Cannes, we asked 120 senior creatives what kills their best work. Their answers pointed past clients, committees and bad taste — toward fear, responsibility and the missing discipline of reframing. More →
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The committee changed its name
Everyone arriving at Cannes this year is carrying the same villain in their slides: AI hype. The whole industry has lined up to demand proof, kill the vanity metric, measure what matters. The trade headline of the season writes itself → “the AI hype era is over; proof is the new flex.” Good instinct. Also the… More →
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The ensemble era: Why great creative work now has a cast list
In 2019, I asked a simple question (here’s the original blog post). Imagine it’s a decade from now, you’re at Cannes, and the Grand Prix winner was secretly cooked up by an AI. What happens? Do you disqualify the cyborg? Do the planners who asked the right questions, the CDs who picked the idea, and… More →
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Advertising & AI: Awarded Intelligence
Note: I originally wrote about this on my old website in February 2019, more than six years before Aizle was started. I followed this up in 2025 with a new article that shows how much the world has changed and how my thinking has been updated. Anyway, here’s the original… Imagine this. You’re at the Cannes… More →