Creative Education
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Rory Sutherland’s rolling list of books
I should warn you: this is a gateway drug. One book in and you’re three deep into evolutionary psychology at 2am wondering what happened. Audiobook versions with a good narrator are my absolute preference → breaks up the podcast rotation and means I can absorb this stuff while pretending to exercise. The non-fiction curse is… More →
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Rory Sutherland’s rolling list of academic papers & articles
Right. This is the section where Rory’s brain goes properly academic, and I’ll be honest → some of it is dry enough to use as kindling. But fascinating kindling. The kind of stuff where if a spark catches, you’ll feel the warm glow of new ideas. My genuine advice: throw any of these into an… More →
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Stop Dating AI. Start The Marriage: The Prenup.
The Full Research, Strategy, and Action Guide Behind the Keynote By Adam Horne / Aizle Companion piece to “Stop Dating AI. Start The Marriage.” — presented at Berghs Unconference:AI 2026, Aula Main Stage, 14:30–14:50. Table of Contents See the Presentation Executive Summary Let’s start with something that might surprise you in a white paper about… More →
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Why you secretly hate your best ideas (or how to kick creative dysmorphia)
TL;DR: That feeling where you irrationally hate your own work isn’t just you. It’s “Creative Dysmorphia” – a bug in our brain’s code fueled by cognitive biases. The patch isn’t to ‘get tougher’; rather, it may be to use AI as an objective ‘window’ to externalise our ideas and break the neurotic loop of self-doubt.… More →
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The creatively adaptive workforce: A framework for upskilling your team in the AI era
TL;DR: Skills only stick when environments, incentives, and systems make the “right” behaviour the easy default. Pair behavioural design (habits, rituals, norms) with systems thinking (guardrails, roles, SLOs, feedback loops) and you’ll get a creative org that compounds capability in the AI era—in weeks, not years. Remember that “AI for Creatives” workshop you ran last… More →