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Rory Sutherland’s rolling list of lists
I’ve spent the last few months mainlining Rory Sutherland. Who am I kidding → he’s responsible for my interest in behavioural science in comms ever since I saw him talk at Cannes Lions about a decade ago. I don’t know how many hours of podcasts and YouTube clips I’ve consumed, but my brain is buzzing, More →
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The most dangerous phrase in the parenting industry is “You’ve got this, mama!”
Every brand says it. Every Instagram account posts it. Every competitor’s social feed, every community welcome message, every product page → it’s there… “You’ve got this, mama!” It’s the emotional wallpaper of the entire parenting product category. So ubiquitous that nobody questions it. So familiar that it feels like a safe bet. It’s the single More →