Theories
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Rory Sutherland’s rolling list of lists
I’ve spent the last few months mainlining Rory Sutherland. Who am I kidding → he’s responsible for my interest in behavioural science in comms ever since I saw him talk at Cannes Lions about a decade ago. I don’t know how many hours of podcasts and YouTube clips I’ve consumed, but my brain is buzzing, More →
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Rory Sutherland’s rolling list of theories & mental models
300+ theories and mental models. If you ever wanted proof that Rory Sutherland’s brain operates on a different bandwidth from the rest of us, this is it. Loss aversion sits next to thermodynamics sits next to evolutionary signalling theory → and somehow it all connects when he talks about it. What are you waiting for? More →