The work. Three chapters.
Twenty years of making campaigns. Twenty years of education. And an ongoing series of experiments at the intersection of AI and communication.
CHAPTER ONE
Agency Work
Global campaigns. Real markets. Measurable outcomes.
Selected work from two decades at Wunderman, McCann, Havas, and CHE Proximity → serving Microsoft, Nestlé, Ford, P&G, L’Oréal, Levi’s, Adidas, and Mastercard across Australia, France, and Sweden.
Project cards coming soon.
In the meantime, check out adamhorne.com →
CHAPTER TWO
Education & Berghs
The proof that capability transfer works.
Seven years designing how Europe’s most decorated creative school teaches. Berghs Advanced. LIONS Creative MBA. The methodology that became Aizle, tested at scale with thousands of students.
Education outcomes coming soon. But Berghs →
CHAPTER THREE
AI Creative Experiments
What happens when twenty years of advertising craft meets today’s AI tools.
An ongoing series of creative experiments → campaigns, concepts, visual explorations → that push the boundary of what’s possible when someone who actually understands advertising gets their hands on AI. This isn’t AI art for its own sake. It’s applied creativity, demonstrating the co-pilot model in action.
Experiments coming soon. (Honestly, there’s too many to organise, but leave it with me).
THE CHAT