People

  • Rory Sutherland’s rolling list of lists

    I’ve spent the last few months mainlining Rory Sutherland. Who am I kidding → he’s responsible for my interest in behavioural science in comms ever since I saw him talk at Cannes Lions about a decade ago. I don’t know how many hours of podcasts and YouTube clips I’ve consumed, but my brain is buzzing, More → 

  • Rory Sutherland’s rolling list of people & thinkers

    Rory Sutherland’s rolling list of people & thinkers

    This is one of my favourite things I’ve put together from Rory’s work. 458 people → economists, psychologists, philosophers, entrepreneurs, random historical figures you’ve never heard of → all pulled from 200 videos. It’s incredible rabbit-hole material. Here’s what I’ve noticed: the names I already knew taught me the least. It’s the people I’d never More → 

  • The creatively adaptive workforce: A framework for upskilling your team in the AI era

    The creatively adaptive workforce: A framework for upskilling your team in the AI era

    TL;DR: Skills only stick when environments, incentives, and systems make the “right” behaviour the easy default. Pair behavioural design (habits, rituals, norms) with systems thinking (guardrails, roles, SLOs, feedback loops) and you’ll get a creative org that compounds capability in the AI era—in weeks, not years. Remember that “AI for Creatives” workshop you ran last More →