Impact
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Brands aren’t saving the world. They’re selling it
What if I told you the most powerful force for social change isn’t governments or NGOs, but companies hawking overpriced sneakers? Modern brands have become identity drug dealers. They’re not selling products; they’re selling psychological upgrades. Tesla didn’t revolutionize transportation by lecturing about carbon emissions—they made electric cars faster and sexier than gas guzzlers. Suddenly, saving… More →