The full story. In the order it actually matters.
Start with the credentials that matter:
I designed and led Berghs Advanced at Berghs School of Communication in Stockholm → Europe’s most decorated creative school. Ranked #3 globally, #1 in Europe. AKQA Future Lions School of the Year, seven times in a decade. Plus, I was also Creative Director at Berghs School of Communication → Berghs’ inhouse agency that couples bold brands with the world’s best communication students.
I also co-developed the curriculum for the LIONS Creative MBA at Cannes Lions and served as Course Leader in 2025. The industry’s gold-standard creative leadership programme.
Why does this matter? Because it’s the proof that the capability transfer model isn’t marketing language. It’s a system with measurable outcomes at the highest level of the industry. When I say “your team will be permanently better,” I’m describing something that’s been tested at scale with thousands of students and hundreds of clients.
Some brands I’ve worked with:
The agency history → supporting context, not the headline:
Before Berghs: twenty years as a creative (including creative director) across multiple cities and continents. WPP/Wunderman in Melbourne → leading a team of 20+ creatives across Ford, Microsoft, Levi’s, Adidas, Kraft, and P&G. McCann Worldgroup in Paris → crafting campaigns for Nestlé across 15+ markets, from Spain to Saudi Arabia. Plus stints at CHE Proximity and Havas in Australia.
Also: three years lecturing at Monash University (starting before I graduated), two years at Swinburne University, two years teaching comms at ISCOM Paris and coaching volleyball at The American University of Paris (yes, this is relevant → sports psychology and team performance), One Club juror 2021–2024, 100+ startup founders mentored through Founder Institute.
And a year as Co-Chair of Australian Business in Europe (ABIE) and two years on the board of Australian Business Council of Scandinavia.
The career makes sense in retrospect. Not career wandering. Intentional preparation for a company that could credibly combine all of it. I’ve spent 20+ working with hardcore communications, and hardcore education.
What it actually feels like to work with Aizle:
Working with Aizle feels like adding a senior creative partner to your team for a few months. Someone who already knows how global brands think, how creative schools teach, and how behavioural science changes decisions. Someone who’s in your Slack, in your briefings, in your workshops → not observing from the outside and writing a report, but building alongside you and teaching as they build. Fast enough to keep up with your sprint cycles. Senior enough to redirect them when they’re heading somewhere forgettable.
The through-line → the only thing that stays constant:
Everything connects to one obsession: understanding how people tick. Why are some things funnier in Finland than in France? How do modern tools reshape relationships between people, places, and products? How do creative systems either unlock or kill human potential?
This curiosity drove me from design lectures in Melbourne to global creative direction in Paris to educational leadership in Stockholm to Aizle. Every role chosen because it promised new insight into human behaviour and creative influence.
Oh → and I’m in Sweden because I followed someone here. Love refugee. Still here. Still Australian. The directness didn’t mellow.