Cannes
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The ensemble era: Why great creative work now has a cast list
In 2019, I asked a simple question (here’s the original blog post). Imagine it’s a decade from now, you’re at Cannes, and the Grand Prix winner was secretly cooked up by an AI. What happens? Do you disqualify the cyborg? Do the planners who asked the right questions, the CDs who picked the idea, and… More →
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Advertising & AI: Awarded Intelligence
Note: I originally wrote about this on my old website in February 2019, more than six years before Aizle was started. I followed this up in 2025 with a new article that shows how much the world has changed and how my thinking has been updated. Anyway, here’s the original… Imagine this. You’re at the Cannes… More →