Fractional Creative Direction: Ongoing senior creative leadership. One to two days per week.

Some organisations don’t need a transformation programme → they need a permanent senior creative voice without the full-time overhead. Fractional creative direction means Adam serves as your retained creative leader: reviewing briefs, directing creative work, coaching the team, making the hard calls.

The education here is the most gradual and organic. Your team watches how a senior creative director evaluates work, rewrites a brief, uses AI to develop and pressure-test an idea. Over months, that observation transforms into internalised capability. They start evaluating their own work the way Adam does, because they’ve absorbed the standards through proximity.

Every six months, a formal checkpoint: has the team reached the point where they can operate independently? If yes, the engagement shifts to a lighter touch or ends. The goal, even in ongoing work, is your team’s independence.

This is for you if…

• You need senior creative oversight but can’t justify or find a full-time creative director
• You want a consistent quality standard maintained across all creative output
• You’re building an in-house creative capability and need experienced leadership to shape it
• You’ve completed an embedded programme and want to sustain the standard during the transition to independence