Aizle
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The creatively adaptive workforce: A framework for upskilling your team in the AI era
TL;DR: Skills only stick when environments, incentives, and systems make the “right” behaviour the easy default. Pair behavioural design (habits, rituals, norms) with systems thinking (guardrails, roles, SLOs, feedback loops) and you’ll get a creative org that compounds capability in the AI era—in weeks, not years. Remember that “AI for Creatives” workshop you ran last More →
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Advertising & AI: Awarded Intelligence
Note: I originally wrote about this on my old website in February 2019, more than six years before Aizle was started. I followed this up in 2025 with a new article that shows how much the world has changed and how my thinking has been updated. Anyway, here’s the original… Imagine this. You’re at the Cannes More →