Humans Aren’t Rational (So Why Communicate Like They Are?)

Most business communication is designed by committees for committees to be logical, comprehensive, and completely forgettable. We use behavioural science because people make emotional decisions that they later justify with logic.

Every message we create is architected around how minds actually work, not how we wish they worked.

AI is a Multiplier, Not a Replacement

Artificial intelligence is our generation’s most powerful creative tool, but it’s not a replacement for human insight, empathy, or courage. AI is a cognitive co-pilot that helps find patterns, accelerate ideation, and execute with unprecedented speed.

We don’t use AI to generate content faster. We use it to think differently about complex problems and build creative operations that let small teams outmanoeuvre corporate committees.

International Perspective as Competitive Edge

Stockholm taught us pragmatic efficiency, Paris showed us sophistication and cultural nuance, and Melbourne gave us direct, no-nonsense execution.

We’ve built brands that work in Malmö and Milan, pitched to audiences in French and Swedish, and navigated everything from Nordic minimalism to Parisian intellectualism.

Small Teams, Big Impact

The best creative work doesn’t come from the biggest teams—it comes from the smartest ones. We’re small, focused, and agile, delivering senior-level thinking with startup speed.

We prove that a strategic strike team can consistently outperform a lumbering army.

Fun isn’t Frivolous—It’s Strategic

While half the world is burning out teams with grinding seriousness, we’re engineering joy into the creative process. Life is short.

And teams that enjoy their work produce measurably better outcomes, iterate faster, and push through creative blocks that stop others cold.

Play isn’t the opposite of professionalism—it’s the catalyst that transforms good will into creative a creative force.

Our Promise

We’re not here to make your existing systems marginally better. We’re here to make them fundamentally different.

Different in how they think about customers (through behavioural science, not guesswork). Different in how they create (with AI amplification, not just human effort). They operate differently (with surgical focus, not committee confusion).

The result? Communications that actually change minds. Strategies that survive contact with reality.